My idea

Hmmm, this post somehow got me thinking of the movie "The Hudsucker Proxy" :)

custimizable mobile email?

Confused and curious. You should really try to think outside the circle.

sms <-> mail service on top of ig ?

Any more guesses :)?

A start page for iPhones?

iGoogle(or something like that) for mobile phones(maybe iPhone)?

the circle has a meaning - i guess ;)

It's more than a circle, it's a ring. Either we all die in seven days or it's a new watch with integrated iGoogle, mobile, and mail. I'm a very poor guesser.

The circle is a reference to The Hudsucker Proxy.

So what is it ?!

Amir has figured out a way to pack Google, an iPhone and a mail client into a soccerball.